Our Story

Hey, I'm Sophie

‘I Do’ Frocks is my absolute passion project, born from a love of all things bridal and my earlier career in fashion that set me up perfectly for this dream. I started out in Womenswear and Menswear, then moved into the creative world of window dressing and merchandising, which gave me a solid foundation in styling and a flair for helping women of all ages look and feel incredible.

My Story

Bridal wear has always held a special place in my heart. The luxurious fabrics, the stunning cuts—honestly, I still get blown away every time! Before ‘I Do’ Frocks came to life, I was part of White Rose Bridal Rooms, a beloved bridal boutique that had been making wedding dreams come true in the same spot for 13 amazing years. The highlight of my work? Watching that moment when a bride finds the one! (The dress, not the other half… but hey, that’s pretty special too!)

My mission is simple: to make your heart happy by helping you find the perfect dress that fits your body shape, shows off your personality, and brings your wedding vision to life. Whether you’re the Bride, a Bridesmaid, or the Mother of the Bride or Groom, I’m beyond excited to welcome you into our boutique and be part of your unique love story.

Step into our treasure trove of wedding loveliness and discover beautiful dresses, veils, overskirts, bridal belts, detachable sleeves, and all the accessories you could dream of.

Can’t wait to see you soon!

Lots of love

Sophie x